December 10, 2020

Affiliate Marketing 101 with

Here at Revenue Pilot, we help businesses succeed through affiliate marketing. We are a PPC (pay per click) company, but many people have questions about how that plays into affiliations. We’re taking today to discuss this exact topic with is a website in the online gambling industry. They provide players with a lot of useful information. This includes casino reviews, guides to slot games, and much more. This gives them plenty of opportunities to employ affiliate marketing to boost their popularity and income. Keep reading to learn the basics of affiliate marketing.

What is affiliate marketing?

An affiliation refers to a link between two entities – in this case, businesses. Affiliate marketing is using the connection between two companies to help earn one or both of those platforms money. For example, provides valuable reviews of top online casinos.

They have affiliations with some of those gambling sites. These reviews function both as informative guides for their readers and as a marketing tool. Each time a potential player uses links, codes, or referrals from to access the affiliated casino, then earns money.

Pay-per-click advertising

Pay-per-click (PPC) advertising has become one of the most common avenues for easy marketing. Before PPC ads, businesses would have to pay for ads to consistently appear on a webpage or browser. Even if no one clicked on them, that business would consistently be charged a lump sum of money.

On the other hand, PPC ads are true to their name. Businesses pay for marketing by the click, which means they’re only charged for an ad when it’s effective. This encourages affiliates who earn revenue from successful marketing to bolster paid ads and make good use of PPC links and graphics.

Why is it so important?

Perhaps you’re wondering why affiliate marketing is so crucial. After all, we rarely think about why websites rank high in search results or how websites that don’t charge for content stay afloat. In truth, marketing is the backbone of most online sites, especially those in the online gambling sector. can attest to the amount of competition in the gambling industry. It’s one of the most profitable sectors in the world, making business owners billions of pounds each year. With thousands of competing websites, networking through affiliate marketing is crucial to stand out.

In addition to keeping websites that provide information for free up and running, these marketing tactics also improve SEO. Search Engine Optimisation refers to how well a company website ranks on a search engine. Google is typically the search engine that businesses focus on due to its popularity.

The better a website ranks, the more people will visit it. The more people who visit the website generates more opportunities for PPC ads to be effective. And, of course, the more clicks performed by web traffic, the more revenue is collected by the website.

How to find affiliates

So, how does an up-and-coming business find affiliates? The answer will partly depend on the type of business you operate. For, there are many possible avenues for successful affiliations.

For example, a casino guide website can create direct affiliations with top casino sites or entire casino family brands. Software providers like NetEnt and Micrograming can also create unique opportunities to earn revenue. There are plenty of other options, too, including links to fellow review sites, payment processors, and more.

No matter what kind of business you run, there’s an opportunity to achieve greater success through affiliate marketing. We’d like to thank for allowing us to use their success as a perfect example.