July 7, 2020

How we helped MerkurMagic increase their website traffic

At Revenue Pilot we specialise in increasing web traffic. We achieve this via a myriad of methods including through our PPC network. This enables online casinos, gambling companies and other businesses to profit from affiliate marketing and let others promote their casino for them.

In addition, we also provide a range of marketing strategies and web design techniques to help further boost website traffic and work in conjunction with our PPC affiliate network. One particular client we worked with was a gambling company called Merkurmagic Casino. We have helped them greatly improve their website traffic by over 25% and we have provided insight below:

A strategic approach using social media and PPC affiliates for Gambling companies

To help MerkurMagic casino we looked at their current website, marketing, and use of affiliates. There was much room for improvement. After discussions with their managerial team, we implemented four strategies to improve website traffic:

Enlisting Gambling company MerkurMagic in our PPC affiliate network

Our PPC affiliate network has proven track results. We work with online casinos and help them promote their website using other sources. MerkurMagic did not utilize an affiliate program and we felt this was an area they could greatly bolster their traffic through.

We helped them develop their affiliate program and reach out to a large array of companies in our PPC network. This provided them with free promotion and exposure. In no time at all, their affiliates started pulling through and providing increased web traffic.

Increasing social media activity

Social Media is a potent tool for promoting affiliate PPC marketing, and for directly boosting website traffic. MerkurMagic had relatively inactive social media accounts. To rectify this we helped re-work their social media profiles.

Also, we then created a series of targeted content to promote MerkurMagic’s affiliate program. In addition, we created posts on Facebook and Twitter to promote their website and promotions. This renewed effort in social media quickly grew MerkurMagic’s audience and helped greatly boost traffic.

Developing the MerkurMagic Casino YouTube Channel

YouTube is a hugely important avenue for exposure and traffic. MerkurMagic had a basic YouTube channel and we gave them ideas to expand it. We helped them to develop new content such as slot game reviews, gambling tips, and spotlights on software developers.

This steadily increase the amount of YouTube subscribers and eventually led to increased website traffic. In the future, MerkurMagic could also monetize this YouTube channel.

Improving targeted keyphrase usage

To help the affiliate PPC campaign, we looked at the current use of keywords. MerkurMagic only targeted keywords that were difficult to rank for – many other online casinos were trying to rank for the same words. This reduced the effectiveness and meant that their search engine rankings weren’t high.

To rectify this we started targeting LSI key phrases, and keywords that were not as popular. This quickly improved website traffic as it improved MerkurMagic casinos’s ranking on Google for less-used keyphrases.

Why is MerkurMagic a top Spanish casino?

Let’s finish by looking at MerkurMagic. This is a top Spanish casino and has much to offer for the average player. It has a huge game library and offers hundreds of titles to choose from. You can play anything from slots and table games to video poker and live dealer games.

Also, it provides a good range of payment options for Spanish customers. The withdrawal times are quick, and there is a good minimum deposit value. All in all, it is a great online casino with some fantastic features. If you want to learn more why not register an account and see for yourself?